Home » Pharmaceutical Articles » Arista Marketing Associates Rolls Out Multichannel Physician Access Program For Leading Pharma Company
Arista Marketing Associates Rolls Out Multichannel Physician Access Program For Leading Pharma Company
Arista Marketing Associates has launched a multi-product, multichannel physician access program for a leading pharmaceutical company. Arista is a Publicis Strategic Solutions Group company.
BLUE BELL, PA, June 15, 2009 /Pharmaceutical PR News/ -- Arista Marketing Associates, a Publicis Strategic Solutions Group company, today announced the launch of a multi-product, multichannel physician access program for a leading pharmaceutical company, using a variety of proven direct-to-prescriber communications solutions. Publicis Strategic Solutions Group is a leading provider of multichannel biopharma message delivery solutions.
The multichannel program announced today extends access to physicians through a combination of live phone calls and live web-enabled video details, supported by e-mail, direct mail, fax-on-demand, and sample and literature fulfillment.
"In this major initiative, Arista's multichannel approach is creating live conversations with doctors and other healthcare professionals ranging from 2-minute teledetails to 10-minute web-based video details," said Chris Student, Arista's Managing Director. "Access to physicians is frequently ranked as the number one challenge for pharmaceutical companies, and this program is an important step in reopening closed doors. These multichannel solutions are cost- effective complements to face-to-face detailing," Student said.
Arista's multichannel physician access program for this leading Pharma client comprises:
• Preliminary Direct Mail, TeleSampling, and TeleDetailing: This initial phase includes three tactics: (1) Direct Mail to all targets; (2) TeleSampling, in which remote representatives make live phone calls to target offices, develop relationships, confirm sample needs, and facilitate sample request orders with the client's fulfillment supplier; and (3) TeleDetailing, in which Arista's experienced inside representatives use their advanced training to deliver key product messages to target prescribers.
• Inside Clinical Representatives: Arista's phone-based clinical experts—RNs, RPhs, and PharmDs—engage hospital-based physicians in complex one-on-one product discussions.
• Live Video Detailing: Arista's highly-trained inside healthcare sales professionals conduct live, person-to-person details using the web and phone. Healthcare providers see and hear Arista's sales representatives via a webcam link. During video details, Arista's sales representatives present and discuss client-approved content that answers physicians' specific questions.
For more information, please contact Jim Reidy, VP of Business Development, at James.Reidy@AristaMktg.com
About Arista Marketing Associates
Arista specializes in multichannel physician access above and beyond face-to-face detailing. We create live conversations with physicians and other healthcare professionals, ranging from 2-minute teledetails to 12-minute web-based video details. Our 175+ communication specialists talk live with 100,000 professionals in an average month, and interact with thousands more through webchat, email, and fax. Website: www.AristaMktg.com
About Publicis Strategic Solutions Group
Publicis Strategic Solutions Group (PSSG) aligns four high-performing Publicis message delivery companies—Publicis Selling Solutions, Scientific Voice, Pharmagistics, and Arista Marketing Associates—under one cohesive leadership team. PSSG provides a comprehensive array of multichannel message delivery solutions—from field teams to virtual representatives, and from speaker bureau management to sample compliance. More importantly, PSSG provides the power and intellect to create and implement a flexible, highly customized message delivery mix designed to match any product situation from prelaunch to late life cycle. Websites: www.pSellingSolutions.com, www.ScientificVoice.com, www.Pharmagistics.com, www.AristaMktg.com
About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.PublicisHealthcare.com
Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Website: www.PublicisGroupe.com
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