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Kerr Drug Advises Get Dad off the Couch and to the Doctor This Father's Day

Better than a tie or golf club, Kerr Drug's high-tech health assessment gives that special man in your life a peek into their inner health and motivates healthy change

    RALEIGH, NC, June 09, 2010 /Pharmaceutical PR News/ -- Men are notorious for putting off doctors' appointments. In fact, studies show only 60% of adult men have had a basic physical in the past year. What's worse, 10% of the nation's tough guys haven't had a physical in ten years. But the pharmacists at Kerr Drug are seeing an interesting trend in who is purchasing their in-store health assessment and why....

"We are seeing a lot of women coming in, asking about giving the Know Your Number test as a gift," says Lisa Padgett, clinical pharmacist at Kerr Drug's Chapel Hill store. "They are hoping the results of the test will provide their loved ones with a wake-up call on the realities of their true health, and motivate them to visit their doctor."

The Know Your Number test is not your average health assessment. It takes a person's unique health information, including weight, blood pressure, family history, lifestyle habits and key blood values. It then uses a proprietary technology called Synthesis Analysis to produce a detailed report on that person's risk of developing specific diseases including stroke, diabetes and heart disease. Obesity, lack of exercise and an unhealthy lifestyle are the top contributing factors to the nation's top three disease killers.

The report then maps out exactly how to reduce those risk factors. Kerr Drug partnered with Durham, NC based BioSignia to offer the test and it is only available at Kerr Drug stores in the Triangle. It is not available at any other pharmacy chain nationwide. The Know Your Number test was based on the results of more than 100 clinical studies and was validated in conjunction with the highly regarded Duke University Medical Center, a pioneer in preventive health and wellness.

"The Know Your Number test is a powerful tool to improve the health of our customers," says Anthony "Tony" Civello, president and CEO of Kerr Drug. ""Kerr Drug's health centers are designed to guide and empower people to take charge of their health and the Know Your Number test provides a snapshot of where you are in your journey to better health, plus a guide to get where you need to be."
The Know Your Number test costs $50.00 and can be performed with an appointment in about 30 minutes. Results are strictly confidential

About Kerr Drug
Kerr Drug is one of the most recognized and respected names in the chain drug industry. With its roots in the Carolinas and headquarters in Raleigh, N.C., Kerr Drug's strategic direction is founded in its unique ability to provide patients, the medical community, and health plans access to the most comprehensive and convenient health and wellness offering in the industry. With a mission to be the most comprehensive provider of pharmacy and related healthcare services, while continuing to be the most reliable provider of health-related and convenience items, Kerr is currently providing services that far exceed the traditional drug store mix. For more information, please visit www.kerrdrug.com

About BioSignia
Headquartered in Research Triangle Park, NC, BioSignia is a leading technology company focused on bringing innovative predictive modeling solutions to the preventive health and life insurance markets. At the core of BioSignia's flagship solution, Know Your Number, is the company's proprietary synthesis modeling approach to chronic disease risk prediction. In 2004, Biosignia received the Disease Management Association of America's prestigious award for Best Enabling Tool for Disease Management. Since then, the company's talented R&D team has continued to advance synthesis modeling, continuously updating it to reflect the ever expanding need for effective chronic disease prevention, management and treatment. For more information, visit, www.knowyournumber.com




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Press Release Contact Information:

Frank Graff
Kerr Drug
Account Executive
102 Avent Ferry
Holly Springs, NC
United States 27540
Voice: 919.557.8160
 
 
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