Home » Pharmaceutical Articles » Aspen Pharmacare Australia is a Pioneer in the Pharmaceutical Industry with its Virtual Rep and Style of Marketing Products Larger Companies Tend to Overlook
Aspen Pharmacare Australia is a Pioneer in the Pharmaceutical Industry with its Virtual Rep and Style of Marketing Products Larger Companies Tend to Overlook
Aspen Pharmacare Australia is one of the pioneers in the area of identifying and marketing pharmaceuticals that the multinational pharmaceutical industry tends to overlook.
CARLSBAD, CA, January 07, 2012 /Pharmaceutical PR News/ -- Aspen Pharmacare Australia is one of the pioneers in the area of identifying and marketing pharmaceuticals that the multinational pharmaceutical industry tends to overlook. This combined with quick market reactions has allowed the company to increase revenue from $10 million in 2001 to $700 million today.
"We are very nimble in terms of the way we react to market situations," CEO Greg Lan says. "We can make decisions the same day or within days depending on how much money we are talking about. That is a huge advantage we have over our competitors."
Aspen Australia is one of the first companies to uses an E-rep system through its website. This virtual rep allows doctors to log onto the website and order supplies or to find out more about Aspen's large portfolio of branded products.
"Doctors are very busy people, and they don't want to see reps when they have patients," Lan says. "A virtual rep gets to see the doctor after hours, at midnight, on weekends, whenever the doctor is available. The virtual rep also costs a lot less than a real rep."
Read the full article here. http://www.healthcareglobal.com/reports/aspen-pharmacare-australia
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